Imagine that marketing could feel like you were finger painting as a little kid.
You feel happy, embodied and playful.
You know making a mess is a part of the process.
And you don’t take any one stroke too seriously.
It’s possible for marketing to feel like an embodied art project.
For it to feel SAFE to be visible and express yourself.
To let go of rigid scripts and stressful strategies…
and get paid to show up as you are.
So you never need to feel dread about marketing your next offer and you feel confident your work will reach the right people all while witch cackling with sparkles on your face and dirt under your finger nails.
Our marketing strategies get to feel supportive, not opressive.
If you’re like most of us feminist business witches, then marketing likely doesn’t feel that way right now.
You ARE worried about every single stroke.
Possibly making a mess - and having other people SEE you be messy - stresses you out to the point that you don’t even want to be visible.
Maybe showing up to market feels DREADFUL in your body and creative spirit, because all you were taught to do was copy rigid formulas that feel oppressive and don’t take your humanness into account.
And because so much of our culture is oppressive, maybe you swing the other way and say “fuck you!” to ALL systems and strategies, which doesn’t really feel supportive either.
Maybe, when you go to talk about your offer, your mind draws a BLANK. “Who would even want to buy this?” a voice might say in your head, and another might chime in with “who are you to even do this work???”.
Maybe you worry about sounding professional enough or smart enough to be taken seriously. Especially if you’re on the brunt end of dealing with systems like racism.
Maybe you’re spending all of your time working on your offer, hoping that if it’s perfect enough you won’t have to market it and feeling disappointed when - after SO much work - no one buys.
Or maybe you switch from social media platform to social media platform, never satisfied or getting the results you want, but hoping that the grass will be greener on the next platform…meanwhile, slowly eroding your self-trust and if you can even make money with the work you want to do.
Maybe you spend hours obsessing over the right colors and fonts, or keeping your grid pretty - and not a lot of selling gets done.
Or maybe you just want to throw your phone in the ocean and be done with it all.
If any of this feels too true - It’s not YOU.
Rigid scripts, oppressive strategies, and let’s be honest, all systems of oppression, get in the way of feeling free to show up just as you are.
While these systemic issues impact us all differently…weeding them out from our business is so important to return to that “kid who is finger painting” feeling.
No matter how cool you are, someone will think you are cringe.
No matter how cringe you are, someone will think you are cool.
You can’t win at this oppressive game so let’s be committed to stop playing.
What Bro Marketing, Rigid Scripts & Stressful Strategies may look like in your business…
Staying stuck because you’re afraid you will say something that upsets someone.
Hearing the word marketing and slowly starting to d i s s o c i a t e because it feels sleazy.
Feeling super disempowered by the ever changing algorithm!
Going through inauthentic checklists of marketing because you were told that’s how it SHOULD be done.
You’re worried that no one will show up to your event or course or that they will be annoyed by your marketing so you sabotage selling it.
Playing small from impostor syndrome; when there is so much out there, what does one have to say or contribute, anyway? Right? How could anyone possibly know enough? What if we HURT someone?
Operating out of systemic urgency and cultural anxiety … feeling pressured to perform and produce in a certain amount of time and in a certain way, rather than creating and letting it unfold in a way that uniquely suits you, your body, and your business.
Not trusting yourself to know what to say and how to show up in your business.
my love, it doesn’t have to be this way.
Magic happens when we stop following icky scripts and give ourselves permission to be honest and to play in our marketing.
Together, let’s rewrite this reality, reshape our culture, and give you the emotional resilience and actionable strategies that help you.
Base Your Marketing In Pleasurable Cringe & Unshakeable Self Trust:
Make decisions from a full-bodied yes
Develop courage to create and promote your offerings (even when they are imperfect)
Take feedback with more curiosity and gratitude rather than shut down
Build your capacity to show up being yourself in marketing
Build your capacity to get PAID to be yourself
Find relaxed strategies that work for YOU, not hustle culture
Name your lineage instead of playing into the myth of being self-made
Speak up and be visible - especially when it feels scary to face both your privilege and oppression and all the ways in which they intersect
You don’t need to be perfect.
You don’t need to do it alone.
You get to show up and play with PLEASURE.
Less icky marketing scripts, more value-led practices.
Less urgency, more honoring your pace.
Less systemic perfectionism, more brave creativity.
Less leader isolation, more community and collaboration.
Throughout Dirty and Emergent, we will be focusing on the core practices of:
My Pleasure Based Business Method
Baby steps. As adrienne maree brown says, “small is all.” We often have our businesses where we want them because we are biting off more than we can chew at one time and are dropping balls. When we slow down, we can speed up because the results will stack over time. This lets our nervous system expand its capacity over time, integrating each new level over time. Each new level of income. Each new level of visibility. Each new level of freedom to express however you’d like to express yourself.
Pleasurable Processes. We can get burned out easily when we obsess about the result and don’t get geeky about the process. My method is to, yes, set goals, but also to more focus on making your process of posting on social media, teaching and coaching as pleasurable and joyful as possible. Making it easy and fun. This makes you want to show up again and again. Boom…you’re having fun and getting your big big results: money, freedom and pleasure.
Disrupt Rigid Strategies. This mastermind isn’t a one-size-fits-all model. Many different strategies work, but I’ll help you figure out the ones that feel best for YOU. We will help disrupt the rigidity on what you think you SHOULD be doing to make money and get visible in your business, to what you GET to do. What feels pleasurable to YOU.
Feeling the fullness of our humanity. You don’t need consistent energy to be consistent. Because you don’t need to be in a “certain vibe” to show up. In the Glimmer, we say “fuck you” to toxic positivity. We stop moralizing our feelings or needing to take action from every single feeling. When we don’t make big meaning out of every single emotion, it’s way easier to let our income be consistent even when our feelings aren’t.
Build Shame Resilience and Disrupting Perfectionism. A way to make consistent money in a sustainable, pleasurable way is to let ourselves be messy and make mistakes. We don’t make our businesses about our worth because our worth is inherent. We let ourselves experiment, play and learn. We are more focused on learning and serving others than on how perfect we are perceived.
Build a foundation of self trust. Self trust is foundational. Imagine how much easier it is to go after what you want and when you trust you can handle what happens?! Not questioning your own needs.
Letting your body be on your side. Our bodies are not the enemy of productivity. I know our bodies can feel like SUCH a burden sometimes.
But what if the burden was capitalism?
If it was oppression and all its forms?
Our limits are gifts. And when we push past them we almost always need to make up for it later. So we partner with our bodies and let our needs be beautiful messengers so we can truly let all aspects of our business and life thrive.Celebrate everything. Because abundance isn’t about how much you can consume, it’s about how much you can integrate.
Nuanced, Humanizing, Self Loving Mindset. There are ways to get our brains on our side without bypassing feelings or systems of oppression. You can’t hate and critique yourself to loving yourself. I promise you anxiety is not the only motivator for change, and self hatred is not required for growth. We will practice knowing our worth, no matter how much we contribute or what results we get – so that we can infuse pleasure in every step of the way.
Disrupt Urgency. The Glimmer is not a process you binge in three days, it’s embodied undulating support that goes at the pace your nervous system can handle. We are leaving the feast and famine cycles of income. We are dropping unnecessary hustle. We are not running as soon as something feels off or we have doubts. Instead, we practice making big decisions when we feel more resourced and calm, because this will almost always lead to more sustainable results like stable income and pleasure. This isn’t a silver bullet fix, it’s a complete transformation, infusing safety and pleasure in every aspect of your life and business.
Form a consensual loving relationship with money. We separate money from capitalism. We practice making money in consensual, non-exploitative ways. In this we heal our relationship to money. We see ourselves as stewards of wealth. We see money being able to amplify who we already are, a witchy tool that you get to get really good at using to cast your spells in the world.
Connecting to Magic. As one of my teachers, Simone Seoul, says, we will help you connect to the spirit of your business. There are loving, supportive forces that wants our important work to thrive and reach the right people. Sometimes, what we need is to have a little more trust and remember we aren’t alone. Our work in the world is so much bigger than ourselves.
So that you can…
have the freedom to show up just as yourself.
make consistent money even when your emotions aren’t consistent.
let pleasure be infused every step of the way.
LOVING WORDS FROM PREVIOUS STUDENTS
"Luna's work permanently changed how I do business"
- Business Witch student
“Luna is the kind of leader we need in this world, one who is intentional about their practice, caring of their community of followers, open to critical and constructive growth, and guiding others not to be codependent on them but towards the magic that exists in each of us.”
- Dalychia Saah, co-founder of Afrosexology
“These programmes don't just level you up but they also connect you with wonderful humans who share the same values as you who you never wouldve met!”
- Vicky, Business Witch 2021 student
Meet Your Pleasure & Somatic Based Business Coach
Luna Dietrich
Hey! I’m Luna Dietrich,
aka the Pussy Witch.
My pronouns are she/they.
As a pleasure based business mindset coach and trauma resolution somatic practitioner, I am trained and skilled at tenderly holding the stuck, overcoupled places in the nervous system until they feel safe and clear to make movements. I hold space for possibility, transformation and getting very clear on what you want and how you uniquely can make that happen.
I love to support brave creatives & feminist witches base their business in pleasure and disrupt systemic guilt, hustle culture, and leader isolation. I’m also a writer, healer, gardener, fantasy reader, dancer and lifelong learner of dismantling white supremacy.
I am offering Dirty and Emergent because I’m tired of the mainstream scripts I see: either cis white women trying to replicate patriarchy, spiritual bypassing & hustling their way up a falsely seductive ladder
OR exhausted activists and healers swimming in systemic guilt, terrified of the responsibility of money and leadership.
I am carving out and adding to a different path.
One with nuance, embodiment, fractal magic, collective liberation, and, yes, ABUNDANCE & PLEASURE.
My first digital course reached hundreds of people and made over 20K, with no email list, no paid advertising, and less than 10K of an Instagram following.
I’ve been teaching since 2016 and I’ve now led well over 4,000 students through my online courses. Since 2022, I am making multiple six figures while still having time for life outside of work for other passions like dancing, wild foraging, reading all of the books, my fur babies, and date nights with my sweetie.
"Luna is a teacher among teachers. Their desire to change the world and help their audience grow and lean into their magic is thick and glittering like the milky way. Luna asks you to show up, not only for yourself but for collective liberation. To work with them is to unearth power and knowledge and simultaneously gift it back in an infinite flow of creation and grace."
- Boss Witch student, 2020
With a feminist framework of Pleasure & Somatic Based Business, my work is trauma resolution trained, spiritually embodied, and rooted in feminism. I love helping feminists and brave creatives, healers, & educators disrupt pleasure oppression in their business by releasing shame, trauma, and internalized prejudices…
…so that we can let pleasure fuel us to show up for our BIG, bold, and heartfelt work & make ourselves proud to be human.
“Luna has helped me heal the subconscious blockages that have been holding me back my entire life. I now wake up everyday with motivation and purpose. I am becoming financially independent by doing what I love. I can't believe this is no longer a daydream!”
- Boss Witch student, 2020
"Working with Luna changed everything for me. The way I see the world, the way I see myself, and most importantly the way I believe in myself. In the 6 months we worked together I launched a business and 2 courses in the middle of months of massive grief. And not only that, but I did it in a sustainable way, something you don't find with many other business coaches. Luna sees me and grounds me with such depth and having her energetic and actual support has allowed me to work towards living a life I could only dream of because Luna makes you feel like you can achieve anything you desire. "
- Olivia Hollard, Fractal Magic client 2022
What you get
10 Weeks of Live Online Support
13 Classes Total: 8 Live + 5 Recordings
Facebook Community Group with Gently Fierce Trauma Informed Guidelines & Regular Supportive Prompts
Access to the Triple Layer Toolkit (Mindset, Nervous System Support, and Strategy)
Live Class Outline
Tuesdays @ 3 PM EST
Class 1: July 11th: Class Orientation, Nervous System Basics and Ditching the Rule book with Luna Dietrich
Class 2: July 25th: Pleasure Based Marketing & Marketing as Self Care with Luna Dietrich
Class 3: August 1st: Nuanced Niching & Branding with Luna Dietrich
Class 4: August 15th: Human Design and Branding with Shauna Bennis
Class 7: August 22nd: Trauma Informed Copywriting with Luna Dietrich
Class 6: August 29th: Human Design Business Self Care Class with Shauna Bennis
Class 7: September 5th: Returning to Your Own Authority On Your Human Design + EFT Tapping with Shauna Bennis
Class 8: September 19th: Consensual Selling Class with Luna Dietrich
In keeping with the theme of Dirty & EMERGENT, I have created a beautiful container and foundation and class times and content are subject to change. You will be guaranteed to receive 8 live classes and will be given ample notice if there needs to be a time change.
Class Recordings of:
Your Why, the Villain, and Lineage with Luna Dietrich
Branding & Building an Audience with Luna Dietrich
Common Blocks to Marketing with Luna Dietrich
Nuanced Self Loving Mindset with Luna Dietrich
Plus:
Trash Magic Recording
An exclusive community of Brave Creatives and Business Witches in The Gently Fierce, now hosted on Faceboook. Here you can ask for feedback, share struggles, ask questions, network, and cheer one another on. There will be gently fierce community agreements and guidelines, regular prompts to help expand your capacity for visibility and direct coaching with Luna!
Bonus: Shauna Bennis will be available for an integration week for Human Design coaching directly after each of their three classes.
Access to the Triple Layer Toolkit (Mindset, Nervous System Support, and Strategy) so you have the highly specific layers of support to grab when you get stuck with marketing and want to return to embodied pleasure and embracing your cringe.
COMMUNITY SUPPORT
OBM / SUPPORT + GUEST TEACHER
"Luna has created such a wonderful space to help you grow into your business in an ethical and explorative way. They urge you to get curious about yourself and your way of doing things, and to really dig deep into what you are offering the world. I found out so many delicious tidbits about myself in this process, and I even felt it helpful to explore some of my shadow side as well. It was almost like Luna could read my mind around my fears and insecurities with putting myself out there, and gently guided me through it by helping ME to do the work! I didn't know I could be so brave."
- Emily, Business Witch 2020 student
Dirty and Emergent is for you if…
you are ready to BASE YOUR MARKETING IN PLEASURE.
you want to learn how to consensually magnetize your audience rather than manipulate them into buying.
you feel confused by all the “best practices” out there and finally want to tune into what YOU want in your business.
you are READY to make more money!
the thought of doing this feels equally exhilarating and scary – but you know that it’s time.
It’s time. Embracing your cringe is a GIFT to this world!
"Working with you was the most nourishing thing I gifted myself with. Even though it was a lot of money for me during that time - I never, NEVER regretted my decision. Just watching you in your own stability and how you hold me and others in continuous loving care, honoring processes and boundaries, living in great integrity, inviting movement as well as humanness, raising some reality-checkins when needed and always ALWAYS coming back to the main same principles of pleasure and self-love, shifted something within me.
Often when we enter a time-wise long container, we have some highlight moments or sessions which stand out while many others are less recognizable/shifting. I can say that EVERY single session shifted something within me and gifted me with something very important. I was regularly blown away by the on-pointness by your voice-notes. I loved how our work deepened over time. I love how it would deepen in the future.
I have deep appreciation for your flow with the questions and your ability to SEE me - and ask formidable questions. I sometimes had difficulties in the past taking in advice or feedback because I am VERY much my own stubborn head and absolutely opposed to feeling small or hierarchically lower - and I observe with great love that I never had this feeling with you. I trusted you really quickly.
Thank you so much!
I would instantly work with you again. No doubt, no hesitation. Just deep appreciation and love. It is a beautiful feeling to have you by my side."
- Tizia Macia, Fractal Magic client 2023
Who is Dirty and Emergent NOT for?
Anyone expecting this course to JUST be about literal strategy. I call my methodology the Triple Threat. It’s a balance of nuanced mindset, nervous system trauma resolution and personal strategy. If you’re not interested in mindset or somatics, this course isn’t for you.
Anyone who is not at all into witchiness. I’m NOT down with any beliefs that are victim blaming, gaslighting marginalized people, or any type of spiritual bypassing. With a background/degree in Biochemistry, I am passionate about carefully merging science, social justice and magic all together. I am student of Hermeticism, combining astrology, tarot and alchemy. This means I love the power of using intention and ritual to fill our lives with more meaning, pleasure, love and money. Dirty & Emergent is from a holistic approach, and energetics, mindset, and ritual are abundantly dusted throughout.
Anyone who is unwilling to do self-inquiry and check how they may have internalized or possibly perpetuate systems of oppression. This isn’t your typical, infinite limit, “it’s JUST a mindset issue”, white feminism marketing course.
Anyone expecting this course to teach them about the complexity and nuance of intersectional feminism. That’s a whole other course. Actually a million other courses and a lifetime of work. I want people who care and center liberation in their work, but this isn’t the place to get extensive info on identity politics, history, etc.
Cis men.
Anyone who is unwilling to have Google be a close friend, or not willing to work a few hours a day on screens. In general, this course requires some screen time. I will give you lots of tips and coach you to stick with it and make it work for you and YOUR needs, and there will still be things that are hard!
You don’t need to set yourself on fire or climb the tallest mountain to make yourself more interesting.
You are a collection of cells that add up to consciousness… you are wildly fascinating as is.
Come build your capacity to feel safe being YOURSELF in your marketing.
FREQUENTLY ASKED QUESTIONS
> When does the course begin?
You can access the preparatory materials of the course immediately. The official container begins July 11 2023. (see welcome area within the course for details).
> What if I can't make it to the live classes?
That's okay! While I would love and encourage you to try to attend live, it's not a problem. A recording will be sent out within a few days of the live class.
> How long do I have access to the course?
You will have access to the online course materials and access to the live community for at least 1 year. Likely longer, I gaurantee one year for simplicity and to cover my bum.
> What if this feels scary? Is it still right for me?
It’s okay to be scared! However, I recommend choosing this course as an act of self love rather than a "THIS WILL FIX MY PROBLEM" solution.
You aren't a problem to solve! But if you don't want to do it alone and want a lot more pleasure and support, come join us.
EVERYTHING in this offering is an invitation. Dirty & Emergent is designed to support you as you tune into your own innate marketing wisdom.
My approach is very gentle and fierce, and I will remind you again and again that you get to choose what feels right to try AND to trust your timing.
> I have trauma. Is this okay for me?
While I'm trained in trauma reolstion and my approach is to be invitational and designed to meet you where you are at, this course is faster paced than my other offerings and I will offer challenges and uncomfortable things to sit with.
If you are still in a raw state from a recent or past violation/traumatizing event and/or experience complex PTSD, I recommend you seek some type of therapy in addition to the container of this offering.
> I run an in-person brick and mortar business, is this for me?
Yes/And! Brick and mortar business can still use A LOT of online presence support to market themselves. We will be focused a lot on the nuanced mindset, nervous system and somatic support and strategy to market regardless of it being online or in person.
> Do you offer refunds?
As per industry standard, we do not offer refunds for digital content that can be downloaded and viewed. Because of this, I ask that you shop mindfully.
If you join a payment plan, you are agreeing to pay the full amount.
> Will this be a space to openly discuss anything at all?
No. I will do my best to hold the group container accountable, but I can’t and won’t guarantee a space free from triggering content.
This course is not an open container to process anything and everything. For example, it's not a space for white folks processing their white guilt and how to be more anti-racist because this course is for everyone; it's not a place to center the white experience on how to better show up. However, there will be a long list of community guidelines.
For example, white folks can share their white guilt with other white folks and/or Black folks can pair up to vent around racism. However, any BiPOC is most welcome to call out any racism in the community at me or anyone, and I will faciliate and take actions as neccessary.
However, the community is only one small portion of this entire course. The journal prompts, somatic exercises, live classes and Q&As offer so much that if the community is not something that feels right for you, there are still so many ways to learn.
> Is this offering just for women?
Nope. This course is for women, trans folks and nonbinary humans. Aka it's for everyone besides cis men. If you can enjoy lots of big FEMME energy coming from a nonbinary woman who is a recovering people pleaser socialized as a woman, then you can get something out of this course. Racism, ableism, transphobia, fatphobia, sexism, etc. will be called in, and repeat actions will result in removal from the course.
> Does this class discuss budgeting, insurance, trademarking, or taxes?
No. While all of these things are an important part of running a business, that is not my area of expertise and this is specifically a marketing course.. A list of some resources will be included on where to get info and support.
> Do you offer any scholarships?
Yes. I am offering a few need-based full scholarships for BIPoC (Black, Indigenous and People of Color). If this applies to you, please click here to learn more and apply by June 26th, 2023.
> Do your videos have closed captions?
Yes, my classes currently offer live transcriptions.
> Disclaimer:
Please cite and give credit to all sources when referencing Business Witch materials, spoken or written words, conversations, images, or their likeness.
All intellectual property and related material (the "Intellectual Property") that is developed or produced in this course is the sole property of me, the facilitator. Copyright, intellectual property rights and distribution rights of the Intellectual Property remain exclusively with the course facilitator.
Live classes will be recorded and used for future iterations of this course.
Questions? Don’t hesitate to ask: support@thepussywitch.com