Hello there. Welcome.
I’m Luna Dietrich.
I use she/they pronouns and I’m also known as the Pussy Witch.
I’m a Pleasure Centered Sex Educator turned Pleasure Based Business Coach for feminist witches.
I'm known for my loud cackle, dramatic dancing (you can get my full moon sensual playlists here), and getting to the juice in conversations quickly.
But I’m also known for being a Virgo, kinky af recovering catholic, neurodivergent excitable queer with a gentle fierceness for pleasure liberation.
I’ve been teaching and facilitating pleasure since 2016. With some rapid financial and visibility success, I naturally wanted to teach fellow highly trained feminist witches who struggle with the biz side of things how to build a business that FEELS good. It’s one thing to be empowered and another to HOLD power.
However, I saw massive issues in the business industry that pissed me off. Hustle culture and bro marketing felt dreadful. The joy and deep meaning I felt from my pleasure philosophy was not translating over into the world of business.
I wanted a business methodology that celebrated consent, was inherently trauma healing, critiqued capitalism, was rooted in your own ecosystem of needs, AND had us well paid.
So I created it.
I’ve developed a Pleasure Based Business Methodology to help feminist witches like yourself root into a deep well of self love, build abundance with integrity, and base your business in pleasur.
With the grounding support of my core Pleasure Based Business principles, I make consistent stable income of 12-25K per month, have made over 6 figures for the past 3 years while only taking calls 3 days per week, and taking one week off per month! Also still while having time for passions outside of work like dancing, gardening, reading all of my fantasy books, my fur babies, and date nights with my fine ass partner.
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Sound too good to be true?
Here’s why I believe it’s possible for YOU to base your business and life in pleasure..
First, let’s begin with how I became a sex educator…
I didn’t always have the awareness to be in touch with my body or the tools to embrace what I desired... I had to learn HOW to embrace my authentic sexuality and build a business that truly felt good. Whether it’s going through a phase of vibrancy or dormancy.
I mean, don’t get me wrong, as a kid, I was voraciously curious about sex. I felt it’s energy coursing through me and was determined to share it with another. By 14 years old, I had penetrative sex for the first time because…(virginity is a misogynist social construct.)
However, my peers and surrounding community didn’t like that. I had no support system. I was slut shamed and outcasted throughout middle school and high school. I fell into an isolated depression. Drugs and sexual assault found me.
By the time I got to college, I was determined to have a reset and a “clean” reputation. I believed having sex with someone who wasn't committed to me would make me "too easy" and therefore no longer attractive. But even when I got into a committed relationship, I lost desire for sex and thought I was broken. However, my suppressed sexuality would come out in hurtful, non-communicative ways... like cheating.
I didn’t have the awareness to be in touch with my body or the tools to embrace what I desired. Let alone how to communicate those feelings and needs to a partner. After 3 years of hardship, back and forth between “no sex for months” and a blast of intense sexual expression, my partner and I parted ways.
With this release and the completion of my exhausting yet gratifying Chemistry Degree, I felt a surge of sexual awakening and desire running through me. I embarked on a wild search to reclaim my self, to learn and experience everything I wanted. I literally traveled to the other side of the world, eager to explore in multiple dimensions in India, Nepal, Thailand, and Indonesia. There, I fell in love with a woman. Learned how to love giving and truly receive, not give a fuck about what I looked like during sex, and how to experience multiple, hour long, cosmic orgasms.
Since then, it’s been a radical journey and ever humbling cycle of self discovery, pleasure and yes, still challenge. After being burnt out from academia, I decided to take the renegade path and have furiously studied from countless teachers through trainings, workshops, books, podcasts, and life experience about intersectional feminism, somatics, plant medicine, open relating, kink, trauma therapy, and more. You can see a list of my trainings and lineage below.
All of this has helped lead me to a flourishing business in sexual healing, feminist pleasure based business, and embodied leadership. Over 4,000 people have been through my courses online with life changing results.
My first digital course reached hundreds of people and made over 20K, with no email list, no paid advertising, and less than 10K of an instagram following.
However, I was stuck in the feast and famine cycle. I would make a chunk of money at once, but didn’t feel safe holding this money so it would go away quickly, leading me into urgency to launch again from this place of fear. I didn't have the spaciousness in my nervous system to hold money and go at a pace that felt sustainable.
Now, like I said, with the grounding support of my core pleasure based business principles, I make consistent stable income of 12-25K per month, and have made over 6 figures for the past 3 years while still having time outside of work for other passions like dancing, gardening, reading all of my fantasy books, my fur babies, and date nights with my sweetie.
With a feminist framework of Pleasure Based Business, my work is trauma-informed, somatic focused, and justice rooted. I love helping feminists and brave creatives, healers, & educators disrupt pleasure oppression by releasing shame, trauma, and internalized prejudices.
Because I love helping you feel safe being visible just as yourself, make money that feels abundant and well resourced, and let pleasure fuel you to show up for your BIG, brave, and heartfelt work.
As leaders (which we all are), it’s important to be loud and proud of what we stand for, so let me be clear. I am…
Black lives matter
Pro reparations
Trans Lives Matter
Pro choice
Abolitionist
Pro rights of nature (I’m an animist)
Pro sex work
Pro disability rights
Indigenous Sovereignty
Free health care for all and pro affordable housing
I am against fatphobia, racism, sexism, and ableism. While I LOVE money, I believe there are no ethical means to becoming a billionaire.
I know I am missing some things, but I committed to doing better and updating as I learn and unlearn. If you want to read more about my thoughts on leadership and business around: pleasure, success, and politics. Read this.
Here’s a reminder to not wait to get it "perfect" to be out loud about your values because perfection doesn’t exist. Perfection is rooted in shame and caring what others think more than justice and service. Getting clear on our politics and being open to learning more politics, on issues that directly impact you and don't, is about care. Self care and community care. Both are radical acts. However, our self care must be rooted in anti-racism, here’s a message for white folks that you can read here.
Some of my trainings and education include:
B.S. in Biochemistry with a concentration in Chemistry through Warren Wilson College (2010-2014)
Alchemical Alignment: Trauma Resolution & Embodiment of Spirit Certified through level 14 (2022-2024)
Somatic Experiencing Level I (2020)
32 weeks of Non-Violent Communication Training with Steve Torma (2015-2018)
Re-evaluative Counselor & active community member in Asheville chapter (2015-present)
Mechanics of Merging with Tim Destutter & Rae Halder (2024)
Trauma Release Breath Work Trained (2019)
Student of Joyful Marketing with Simone Seoul (2022-present)
Feminist Copywriting with Kelly Diels (2020)
P-School with Julia Wells (2022)
Transformative Justice Training with Mia Mingus (2019)
Transformative Justice Training with Aida Manduley (2018)
Fat Sex Sexual Attitude Reassessment (SAR) Training with Sonalee Rashatwar & Bianca I. Laureano (2020)
Student of Hermeticism, Tarot, and Astrology with Carolyn Elliott in Electric Yes (2020-present)
RC workshop on Ending Classism with Dan Nickerson (2020)
RC workshop on Ending Sexism with Suzannah Park (2018)
Money Mentality Makeover with Amanda Frances (2022)
Various Kink and Tantra trainings in Thailand (2018)
Ashtanga Vinyasa Yoga Certified in India (2014)
Certified Herbalist through Blue Ridge School of Herbal Medicine (2015)
Kundalini Yoga Certified (which was a cult, btw) (2012)
Certified in Permaculture Design through Hasera in Nepal (2014)
…among countless workshops, conferences, festivals, podcasts, books, and embodied life experience.
I have been greatly influenced by the work of Audre Lorde, adrienne maree brown, Emily Nagoski, and want to give a shout out to the podcast “Sex Gets Real” with Dawn Serra for being a place I got started on this path.
My desire is to support recovering people pleasers and exhausted activists reach their goals in pleasure, wholeness and embodiment in all aspects of their life.
I’m not settling for anything less than the most pleasurable life in all directions.
Meaning, my ultimate pleasure is tied to our collective liberation. This means I want to create a world in which we all are empowered and have access to power.
My role is to support you building shame resilience, facing your fears, and fiercely advocating for yourself, your pleasure and your people.
Will you join me?
NUANCE MAGIC
FREE | 90 min workshop recording to help you use nuance to build secure attachment with your business, so you can have the impact, the clients, and the money you desire.
"Luna is a teacher among teachers. Their desire to change the world and help their audience grow and lean into their magic is thick and glittering like the milky way. Luna asks you to show up, not only for yourself but for collective liberation. To work with them is to unearth power and knowledge and simultaneously gift it back in an infinite flow of creation and grace."
- Boss Witch Student, 2020